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February 25, 2024 By Robyn@dmin

Mastering Behavior Change: Unveiling the Power of Friction and Controlling Cravings

Embarking on the journey of behavior change goes beyond mere resolve; it’s about understanding the dynamics that shape our habits. According to social psychologist Wendy Wood, author of “Good Habits, Bad Habits,” the pivotal force behind eliminating bad habits is friction – making them inconvenient. Let’s delve into this concept and apply it to controlling cravings, particularly when faced with the tempting allure of Easter sweets.

Cravings, fueled by an intricate interplay of internal signals and external stimuli, often lead us astray from our health goals. In an ideal scenario, our desire to eat would align solely with internal cues indicating hunger. However, our modern environment bombards us with constant images and smells of food, triggering cravings even when we’re not physically hungry.

The science behind these cravings reveals that merely seeing, smelling, or thinking about food can set off a complex biological response. This includes a surge of insulin, a drop in blood glucose, stomach relaxation, and the feeling of needing more food to achieve fullness – processes that were evolutionarily advantageous in times of food scarcity but are less helpful in today’s food-rich world.

Attempting to employ willpower to overcome cravings often feels like an uphill battle due to the biological cascade that occurs when we resist the urge to eat. To effectively control cravings, it becomes imperative to reduce triggers as much as possible.

With Easter celebrations approaching, here are some specific tips to navigate the tempting world of sweets:

  1. Delay Sweet Purchase:
    Hold off on buying sweets as long as possible to minimize the time they’re in your immediate environment.
  2. Hide Sweets:
    If sweets have already found their way into your home, enlist the help of a family member to hide them away, making them less visible and accessible.
  3. Choose Disliked Options:
    Opt for sweets you don’t particularly enjoy. This diminishes the appeal and reduces the likelihood of indulging.

In essence, the key to managing cravings lies in making healthy options convenient and visible while rendering unhealthy choices inconvenient and out of sight. By understanding the science behind our cravings and applying practical strategies, we can pave the way for healthier habits and a more empowered approach to behavior change, even during the sweet-filled Easter season.

💙 Robyn

Interested in a one-on-one health coaching relationship with me? It would be an honor to work with you if and when the time feels right.

To learn more about Personal Health Coaching click HERE. 

To schedule a Discovery Session click HERE.

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